Urban Automotive:
Realtime Vehicle Configurator

Client Urban Automotive

Services 3D Configurator

Expertise Realtime 3D

Industry Automotive, luxury, custom vehicles

Overview

Project
synopsis

Urban Automotive doesn’t just tune cars. They sculpt four-wheeled statements. Think luxury SUVs with attitude, carbon details that catch the light just right, and interiors that whisper bespoke craftsmanship. To match the high-spec magic happening under the hood, Urban needed a digital experience that felt just as exclusive. Enter: the configurator.

Challenge

If you’re customising high-end cars down to the stitching, static images won’t cut it. Urban wanted more than a digital showroom — they wanted an experience. One that oozes realism. One that sparks desire. One that lets customers explore and create their dream ride from anywhere in the world, with zero compromise on quality.

Experience

We built a realtime 3D configurator powered by pixel streaming. All the heavy lifting happens in the cloud, while the user gets a buttery-smooth, photorealistic experience — no gaming rig required.

The interface? Completely tailor-made to match Urban’s bold visual identity. Because when perception matters, design should do more than look good. It should feel right.

We kicked things off with the Defender. The virtual environment echoes Urban’s unapologetic vibe, and every detail is up for grabs — from body kits and wheelsets to limited-edition wraps. It’s your dream build, your way.

Each configuration can be saved and turned into a sleek, shareable PDF. Handy for showing your mates, or nudging that one client who almost said yes. Meanwhile, all the juicy data feeds straight into Urban’s CRM, helping spot trends and tailor the offer per region.

Impact

Urban’s realtime configurator raises the bar. It doesn’t just showcase their cars — it sells the dream. With higher engagement, smarter sales conversations and rich data insights, it’s built to grow with the brand. One configurator. Infinite touchpoints. Always premium.

Collaboration

The Big Picture

Scalability was part of the blueprint. More Defender models are already on the roadmap, with Range Rover, Mercedes G-Class and Rolls-Royce lining up next. The configurator works just as smoothly on Urban’s website as it does on showroom displays or international trade fair booths.